EXPERIENCE
EDUCATION
Tennessee Technological University
Cookeville, TN GPA: 3.64 Graduated: May 2023
Major: Marketing
Minors: Business Management & Social Science
University of Tennessee - Knoxville
Knoxville, TN GPA: 3.87 Graduated: May 2024
Master of Science in Marketing
RESUME:
Tennessee Technological University
October 2024 - Present
Marketing Coordinator
Lead statewide marketing, branding, and integrated communications for Tennessee Tech University's state agency partnerships.
Presented to more than 100,000 students, educators, and community members while leading outreach initiatives and performance analytics.
Tennessee Technological University
August 2024 - Present
Adjunct Professor
Teach Digital Marketing, Brand Campaign Management, Advertising, and Principles of Marketing, emphasizing social media strategy, campaign development, and consumer insights.
Develop industry partnerships and client-based projects while adapting curriculum to reflect emerging trends.
Bangs + Blush Beauty Collective
March 2024 - August 2024
Marketing Coordinator
Oversee all social media channels and develop content that resulted in a 127% increase in reach and a 72.8% boost in engagement.
Maintained brand consistency across digital and print assets by designing merchandise and collaborating with web designers to optimize website performance and SEO.
Tennessee Technological University
September 2022 - May 2023
Advertising Intern
Ran statewide Distracted Driving campaign that exceeded PSA benchmark CTR by 0.04%, a 66.67% increase.
Developed and promoted paid social media campaign for $1.5 million annual contract with the Tennessee Highway Safety Office, ending in an increased CTR of 0.30%.
Executive Board of Kappa Delta Sorority
December 2021 - May 2023
Director of Social Media and Marketing
Managed the website, as well as the Instagram, Facebook, and TikTok accounts, achieving a 74.58% increase in engagement and a 212.5% increase in reach.
Collaborated with local businesses for advertising on our social channels, led a social media team, and created/distributed PR packages and initiatives.
Upper Cumberland Human Resource Agency
December 2021 - September 2022
Marketing Intern
Designed creative promotional material for 14 counties’ public transportation: brochures, fliers, and infographics to better company branding and graphic communication.
Engage community in satisfaction surveys, analyzing over 700 return data sets to inform marketing strategies.
